The Uncommon Blueprint
A practical guide to becoming a man of uncommon value.
Life is for expansion and joy.
This book is a pathway for more of both.
Chapter 1. Uncommon Blueprint
More value. Less greed. What can we create? Who can we become?
Chapter 2. Expanding Freedoms
Time, money & geographical freedom are far from enough for a man to flourish, let’s aim higher!
Chapter 3. The Real M>A>R>S
A framework for an Uncommon life.
Chapter 4. The Uncommon Path
Understand the path to go from wherever you are to expanding freedom.
Chapter 5. Uncommon Village & Camps
We have physical locations around the world for improving men.
Chapter 6. Online Incomes
Make money online adding value to the world.
Chapter 7. What Next?
Your first steps along the Uncommon Path.
The Uncommon Mission: To build & connect strong, free, family men.
Chapter 1. Uncommon Blueprint
If you’ve opened this book feeling weak, lost and alone you’re not the only one.
If you’re doing well you can still be sure that the ultimate success environment can improve you.
This book is about the ultimate Success Environment.
I searched the world for years trying to find a place where people were willing and able to grow.
When I couldn’t find it I set my mission to building it.
Today I have achieved much more than I could imagine at that time.
I’ve guided thousands of men to better bodies and bigger visions for their futures.
The fun has barely begun.
Men like you all over the world are waking up to the understanding that they have been lied to, tricked and fooled into the world we recreate each day.
What to do next is the challenge.
Maybe you started BJJ or Carnivore Diet or Bow Hunting or even stand-up comedy after listening to Joe Rogan.
Maybe you’re on a mission to build a homestead or have a tiny house on land.
More people than ever are choosing to homeschool.
Those who just a few years ago were settled are uprooting their lives to start fresh in countries with less government over-reach.
If this is you I want you to know:
You’ll never need to be alone again on this journey (let that sink in over the next few days, weeks and months.)
The brother blueprint can take you further towards freedom faster.
As much is it might seen that there is, there is nothing to fear.
A book can never work to deliver the promise of this book.
This book must be lived together with others who’ve made the same commitment.
Still the conversation must continue.
The brother blueprint is not a rigid methodology.
The brother blueprint is a flexible lived philosophy.
We value Joy, Contribution & Value Creation.
You’ll see within this book how some of the best brothers are living this.
Chapter 2. Expanding Freedoms
Convenience and safety have been manipulated to remove freedoms.
Modern men have never experienced anything like the freedom that was normal for their ancestors.
There was nothing to fear for many cultures at many times through history.
Expanding the 12 freedoms is a framework for improving life that goes beyond the limited 3 socially engineered versions of success that is time, money & geographical freedom.
Divine Creation is our highest expression.
Geographical
Go where you love the most.
Action
Do what you love the most.
Physical
Live in a healthy, vital body that can meet the day to day needs.
Financial & Resources
Be able to afford the freedom you desire & secure basic needs.
Intellectual
Explore, publish & discuss big ideas.
Godly
Connect to the higher power.
Brotherhood
Have men you can rely on around the world and in many niches.
Athletic
Move towards the highest expression of your physical development.
Generational
Be able to support your elders and raise the next generations in the way that you’re proud of.Personality
Consciously & purposefully choose to move between the different versions of you.Emotional
Embrace the emotional states that serve your body and purpose.
Creative
With all the above build what is most meaningful and enjoyable to build.
Questions for Freedom
Can you imagine a much more fertile ground for your children & grandchildren to thrive in?
If you secured food and housing for you and your loved ones, what would you do with your days?
If it all goes to plan over the next 4 (and 12) years, where will you be?
If your children grow up like you will you be proud?
What if you really thought about it?
Chapter 3. Mission To M>A>R>S
The planet Mars is being pushed as an alternative location for mankind.
A place where no life can currently be supported.
Imagine if all the resources that have been used and that would be required to make Mars habitable for mankind were used to make life on Earth what it can be.
Who could we become here on Earth?
What could we make of this planet if we really started to try?
The promise of school is to prepare us for a good life.
Now even the most common man knows that school doesn’t prepare us for a good life.
But what what methodology when applied could consistently build excellent men?
I encourage you to memorise & build all 12 M>A>R>S Foundations
Mastermind
Brotherhood | Uncommon Brotherhood
Family | Generational Success
Camps & Villages |
Athletic | Building Magical Athletes
Health | Holistic Athletic Physique
Skills | Magical Athletes
Performance | Forceful Performance
Richer | Mission
Purpose | Infinite Mission
Incomes | Freedom Business
Opulence
Smarter
Joy | The Art & Science of Joy
Genius | 9 Volumes Of Genius
Action | Disciplined Action Brotherhood
Uncommon Brotherhood | Mastermind
We become our environment.
The best in every field associate with the best in their field to progress the models and technology for future generations.
Elite athletes train under the guidance of the previous generation, together with those aspiring to new standards.
The black belts teach the white belts.
Family | Mastermind
Without Family there is no mankind.
Children need villages and families make villages.
The increasing disintegration of the family isn’t by chance or luck.
Men, women and children are all being lead astray.
Camps & Villages | Mastermind
Physical locations where people are committed to expansion & fuller expression is the only way to experience the 12 Freedoms more fully.
What experiences can we create at Uncommon Camps?
How quickly can the blood, brain and body of a man be transformed in Uncommon Camps?
What does that become over months, years, decades, centuries and millennia of focus in Uncommon Villages?
Chapter 4. The Uncommon Path
M>A>R>S won’t be built in a day.
It’s a life journey that requires an environment for expansion.
Common environments create common results.
Uncommon White Belt (Universe) (<$500)
Most will never leave behind the distractions and delusions of the common world.
For those who know they want something more the Uncommon White Belt is a first step.
White Belt Access:
10 hours of Paul Counsel ($1,000)
Access to the 12 Books of Mars ($1,200 value)
The Future Expander ($500)
Uncommon Map Access On Graduation ($Priceless)
Uncommon Guild School Access ($1,000) Introduction experiences to the highest achievers in Uncommon.
Magical Athlete Marathon Access ($1,000)
Uncommon Summit Access ($1,000)
Village Access, Discount & Exclusive Events ($2,000)
$7,700+ in value(!)
White Belt Challenges:
Mastermind
Attend an Event
Have 10+ 1-1 Connects with other brothers through the app.
Go to an Uncommon Camp.
Athletic
Complete a Magical Athletic Marathon.
Complete The Future Expander Athletic.
Participate in 3+ Uncommon Leaderboards.
Richer
Complete The Future Expander.
Complete the 30-day Challenge.
Smarter
Read The Art Of Joy.
Read The 9 Volumes Of Genius.
Expand one new area of Genius.
Uncommon White Belt is a 25-90 day experience that opens a new uncommon future.
Uncommon Athletic Coach (<$6k)
Become a world leading athletic coach. Connect with other coaches who’ve made the same decision.
Athletic Access
Explore methods that work to get next level performance results.
Every month we have a LIVE educational summit for you to connect directly with mentors and other coaches.
You have access to a training app to experience the methods for yourself.
You have access to progress tracking leaderboards and a directory of other coaches.
Every 3 months we have a LIVE certification process to express the progress you’ve made in the previous 3 months.
Connect with the coaches exploring new methods as well as specialist coaches.
Health
Babies have high pain tolerance and take challenges that would derail adults in their stride. They also have relaxed supple muscles and clean lymph.
Returning or minds (nervous system) to that state a pathway to returning our cells to that state.
We measure body composition, brain function, breath, energy & skin health to track improvement in health.
Cleaning: Breath, Hot / Cold & Baths, Lymphatic Cleaning.
Diet: Macro Optimisation, Deep Nutrition, Digestion.
Additional Health Protocols: Flushes,
Skills
Elite movement capacity is at the heart of the human experience. The stronger the brain body connection the more potential to express Force accurately.
We divide skills into 3-main categories:
Balance & Awareness: Slack line, skate, surf, indo board, balance beams, Swiss ball, pipe balancing, hand balancing, hand walking, trampoline, spinal waves. etc.
Bats & balls: Clubs, table tennis, padel / pickle ball, mace, golf, hand juggling & throwing, foot juggling & passing, rope-flow etc.
Beats: Dance, boxing, wrestling, speed ladder / floor drills, sprint & agility drills. Expressing any skill on and between beats is a higher expression of the skill.
Force
We start with Posture as a foundation for connecting Positions towards Performance.
We use both isolation and integration to build and rebuild different body-parts.
Using this foundation we develop the 3 main pillars of force.
Acceleration: Medball throws, sprint drills, sled sprints, chain lifting, weightlifting, barbell & DB training, landmine training, ergometer sprints.
Elastic & Impulse: Trampoline, golf, landing on feet, landing on hands,
Slow Strength: Sled dragging, powerlifting, strongman, tempo lifting, steady state ergometers
Programming
Dense (including clusters & wave reps)
Giant (including flow) sets.
Ramping
Progression
Complexity
Load
Range.
Ultimate Expression
Multi-Directional Sprinting & Jumping
Swinging and Throwing (upper-body)
Combat & Dance
Very few coaches are skilled in Health, Skills & Force
Learn from champion coaches in each area.
As you experience these abilities for yourself you know much more than a book can ever tell you.
We joyfully experience these methods daily & track progress.
Performance is the best business card & proof that attracts ideal clients.
Athletic Challenges
Health: Achieve Uncommon Physique
Skills: Magical Skills Medley. Balance, Bats & Balls, Beats.
Force: Complete the Force Foundations Leaderboard.
Uncommon Brotherhood (<$10k)
The goal of the brotherhood is to unlock and exponentially expand your value.
By adding value to the brotherhood you finally experience what you really have to offer the world.
Start 25 brothers or White Belts on your Universal On-Ramp.
Take 5 brothers from your Universal On-Ramp to your Aspirational End-Point.
At this point you’ll be well on your way to entering the Uncommon Guilds to make $20k+ per month doing what you’re best at and love most.
Brotherhood Access:
1-1 Support: At least one weekly 1-1 connection with brothers, monthly 1-1 call with your check-in coach, weekly group call.
Courses: There are 1,000+ hours of content that you will be guided through, access to courses from brothers & guild members.
Events: Online Summits, 2, 4, 6 & 25 Day Camps & Village Living for families.
Brotherhood Challenges Include:
Mastermind
Brotherhood: 100+ Brother calls,
Family: Pre-Dad School
Camps & Villages: 2 days per month / 2 weeks per year.
Athletic
Health: Achieve Uncommon Physique
Skills: Magical Skills Medley. Balance, Bats & Balls, Beats.
Force: Complete the Force Foundations Leaderboard.
Richer
Purpose: Author your first books, programs & short form content.
Incomes: Make $20k+ in a month in your first 12 months in the program.
Opulence: Accumulate access to resources
Smarter
Joy: Complete the 25-Day Art Of Joy Challenge.
Genius: Complete the 9 Volumes of Genius foundations.
Action: Build your ideal week of Mastermind, Athletic, Richer & Smarter with the time and space that you have now. Update monthly.
Brotherhood Leaders
Brotherhood leaders have earned the ability to present at Uncommon Camps, Villages & Online Summits.
Lead local events.
Present at local summits.
Participate in the Brotherhood Marketplace.
Brotherhood Leaders:
Ben Watson, Davi Mattos, Manuel Ruep, River Rudhe, Niels Van Elsas, Guy Tiley, Anthony, Niels, Giles, Luke Wilson, Robbie Harrison, Kevin Elwood, Sean Flat, Zac Hardisty, Jonas Hilmersson, Alex Donahue, Edvin Rigstedt, Trevor, Oisten, Darragh Mulcahy, Luke Archer, Dan De Pao, Augusto Frega, Alex Jamora, Nick Harrell, Aljoscha Achi, Michael Fernandez, Mason Hackel, Martin Hunt, Joel Pinto, Jesse McJannett, Torben Keller, Scott Ferries, Shane Wuestra, Nick Daza, Eddie Van Dongen, Romain Katchavenda, Sebastian Zimmer.
Uncommon Brotherhood begins with a “Strong Streak” of 12 weeks to make your ideal week automatic and install new thinking loops.
The Guilds ($50k+)
Guilds were the path to trade mastery in centuries gone by.
Master-apprentice relationships work.
Those in the Guilds have developed mastery in an area and have a proven record of passing on that knowledge to others who achieve similar or better results.
The desire for real solutions online has never been stronger.
A marketplace of quality men delivering real services changes the world for better.
Scale your offer past $250k+ in year one in the Guild.
Move beyond $1.25M in year two.
The Guilds have the opportunity to work together with our team for ads, setting, sales and community optimisation.
The Guilds unlock preferential camp & village access & exclusive events.
The Guilds have first opportunity to present at Uncommon Summits & Camps.
The Guilds are featured in the Uncommon Marketplace, App, Instagram, Podcast & beyond.
The Investment
Guilds access is by invitation.
Invest the commission that corresponds to the value you’re receiving. We profit share at the level that works.
Current Guild Members
Ryan Talbot, Adrian Obrien, Pat Lane, Huw Darnel, Dylan Fowler, Taylor Cecil, Brandon Hasick, Tim Frey, Jack Zuvalek, David Obrien, Nico DePaoli, Luke Carter, Josh Whitlock, Justin Mucci, Ben Patrick, Graham Tuttle, Lucas Hardie, Manual Barbosa, Jonathan Hulliaros, Liam Howe, Fin Delaney, Tully O’Connor, Conor O Shae, Sebatian Coello, Nick Moss, Khadim Fall, Jay Topp, Dan Harding, Dan Garbett, Patrick Searson, Matt , Evin Keane, Ben Murphy, Fabien Loaec, Georgos Rönnback Karras, Andres Rodriguez-Story, Ben Clarfield, Simon Lewis, Lion Carew, Justin Devonshire, Jared Maidenberg, Joe Rogister, Lyndon Holzheimer.
Uncommon Owners & Advisors ($200k+)
Become an ownership in Uncommon Brotherhood, Camps, Villages or Lands.
Contribute towards a solution that’s changing lives.
The entire network becomes a point of leverage for your success.
Strategic share holders are invited to participate as strategic partners and advisors in the network.
Chapter 5. Uncommon Camps, Villages & Lands.
Without physical locations the network of strong free men and their families is a fantasy.
World champion athletes don’t develop themselves in isolation.
Experiencing more of who you really are and can become requires a bigger shift in thoughts, feelings and actions than becoming a professional athlete.
Uncommon Camps are locations for intensive men’s development.
Uncommon Villages are locations for successful men and their families to live and invite others to experience something better.
Uncommon Lands are extended farmlands managed within the network or owned by brothers.
Brothers have exclusive access to some events and preferential rates for accessing the villages. Often there are opportunities for brothers to trade services with the villages also.
Locations
Camps
Uncommon Camps have run in Montenegro, Greece, Bali, Byron - Australia, Vanuatu, Portugal, Mexico & Norway so far.
We have permanent locations in Montenegro, Bali, Greece & Vanuatu.
A camp can run anywhere that has the space to facilitate the development of men. Generally these locations are near running water or the ocean, they have sauna and cold plunge facilities & a good training environment.
Colombia, Zambia / Namibia / Cape Town - South Africa, Mexico, USA, Argentina, Nicaragua are the next target locations for 2025-26
Byron Basecamp has just launched at the time of writing January, 2025.
Villages
Vanuatu is the first “live-in” village where families have permanently re-located to as a primary base.
Montenegro, Bali, Byron - Australia, USA, Mexico & Argentina are the next target locations for 2025-26.
Vanuatu Village is the permanent home to 3 families currently including the primary founder of the village Lyndon Holzheimer with his wife and 4 children. There are currently 3 more families planning to make the move in 2025 with new applications coming in each week.
The village is located on an island the size of Guernsey 10 minutes across the water from a small international airport.
Assets in Vanuatu include a port, a restaurant, 100 acres of land, 5 beach front bungalows, 10 head of cattle, a beach-front family house on 3-acres with a granny flat. The project is also lead by qualified builder Tom Raines from Australia who has been part of the network since 2017 & has been living in Vanuatu full-time for over 2 years.
2025 will be a big year for agriculture development, more housing, new athletic facilities and upgrades to the other newly acquired assets.
This first Vanuatu village will be completed when 36 families have secured their freedom in this peaceful paradise.
Montenegro Village is the permanent home to one Montenegrin family who have owned the land for 7 generations.
It’s located 25 minutes from the international airport in Podgorica looking over Skadaar Lake, one of the biggest lakes in Europe.
We currently have 10 cabins, 2 caravans, 4 sleep pods, a tiny home that sleeps 4-5 as well as a shared accommodation that sleeps 8. We had 32 people staying there during the peak of the 2024 summer.
The gym is 12m x 6m with a 5m roof and has just about anything you can imagine. A large sauna is about to be installed.
The land is 3 hectares and has 3 main levels with 80m of on-site elevation. We have used only 10% of the area so far. Brothers ran a 1km track up and down the village this summer.
Another feature of the village is the fresh raw goats milk produces on site and the raw cows milk delivered from a local neighbour.
It’s a 15 minute walk to the river or 20 minutes to the lake from the village.
We’re looking for families wishing to re-locate permanently or for part of the year.
Greece Camp
Jonathan Hulliaros is building the Greek village on his family land 2 hours from Athens.
There is group accommodation, a sauna, training facilities including Parkour & a large gym.
It’s a short walk down to the coastline for a swim.
Jonathan has already had dozens of guests while building the place in 2024.
Byron - Australia Camp
Alex Southcombe and his family have a beautiful river front property 40 minutes from an international airport in one of Australia’s most iconic locations.
There is currently accommodation for 20 with room for more camping and caravans.
Facilities include ice-baths, a river that is over 2m deep in parts, a dozen guitars and drums, slack lines with a sauna coming soon.
Lands
Farm lands and bigger areas for bringing more families together is an area for expansion in 2025.
Grazing lands and rebuilding unproductive lands are the big focus using regenerative agriculture, syntropic farming, biodynamics and other methods.
How To Build & Fund An Uncommon Camp / Village
The world doesn’t need more hotels.
Housing shortage isn’t the problem we’re looking to solve.
What we are solving is to create location for the development of truly Uncommon Men .
Anyone with land or the willingness to acquire it can start an Uncommon Camp or Village.
We’ve secured millions in investment to start the project and momentum is building to fund future projects sooner and bigger.
What we need are men who’ve established extreme trust and who have the skills and desire to make more physical locations for the expansion and fuller expression of mankind’s potential.
Book a call directly with Keegan if you already have land or are willing to do whatever it takes to build a physical village.
How The Individual Villages Work With Uncommon
Revenue share deals depend on the starting point of the location and the founder.
Generally the expansion of the network is coming from within the existing Brotherhood or Guilds but we are open for a conversation with anyone who aligns with the Uncommon mission.
Low Cost Living
Uncommon Villages are a permanent solution for those wishing to leave the rat-race and experience life beyond living pay-check to pay-check.
With local food production and rent-free housing the villages make it possible to live the highest quality of life imaginable at a fraction of the cost.
Money can’t buy what we are building.
Families who’ve chosen the Uncommon Path are choosing a new experience of life focussed around Joy & Genius.
What impact would knowing that you could raise a family for less than $2k a month have on your stress levels and creativity?
There are now a Plan A or Plan B solutions for the uncommon few.
Chapter 6. The Online Incomes
Online incomes make living in Uncommon Camps or Villages an option.
The Covid-19 experience proved that location independent income is exponentially more valuable than income dependent on your physical presence in a specific location.
Even for those who were happy to stay where they were it’s now clear that conditions can change quickly and the ability to move is a essential for a high quality life.
Both Uncommon White Belt & Uncommon Brotherhood are designed to help you build Online Incomes.
For those who aren’t clear on the value they would like to offer the world training on High Profit Skills is the best place to start.
High Value Skills
We have works experience opportunities and courses for those wanting to generate income in the following areas.
Copy Writing - google doc creation, landing pages, sales pages
Sales - DM sales, call setting, triage calls, closing
AI & Automations - lead generation, setting, scheduling etc.
Social Media - short form video, long form video, text (twitter), carousels, editing etc.
Authorship
Most people have an area of expertise or can develop one within 3-4 months.
We have a strong system for guiding brothers to get experience and results with Authorship.
Writing the book you’re qualified to write can be monetised in many ways beyond or instead of a book.
Some of the ways Uncommon Men Make Money
Low-Ticket Communities - eg. Uncommon White Belt
Low-Ticket Courses - eg. The Future Expander, Transform7
E-Commerce Products & Subscriptions: eg. Ratio Fam, Legacy
Online Training eg. Uncommon Athletic
Med / High-Ticket Communities - eg. Uncommon Brotherhood, Uncommon Guilds & Owners.
1-1 Mentoring - eg. 1-1 with Keegan & Guilds Members.
Done For You Services - eg. Uncommon Guilds
Chapter 7. What Next?
Helping adult men to find a new better path in life is one of the most challenging lines of work to be in.
We have a system that works to create powerful, permanent change.
We have physical locations and an online system that works.
What we need now is more people building online incomes and creating positions of strength to build villages, travel the world and share their best with other brothers.
If you know people who would be great advisors, owners or Guilds members please connect them to this document.
Click here to learn when future events.
Please share this link with 3 other men you know would love events built around Masterminding to Athletic, Richer & Smarter.
This is not a project for one man.
If the message here resonates and you’re willing and able to live an uncommon life get started today.
Almost any project can connect with the brotherhood.
Big thanks to all those investing energy to make this project a reality all around the world!
Thank you!